Management Team

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Brendan Rodwell

Co-founder & Director

With over 25 years in the stockbroking, financial markets and property sectors, Brendan brings to bear a multi-dimensional understanding of Australia's capital landscape, and how separate industries can gain from each other's thinking and processes.

Brendan plays a prominent role in the strategic thinking of the business and charts the commercial growth realities for the group.

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Andrew Moore

Co-founder & Director

For over 15 years Andrew has worked in the Financial Planning industry for large institutions and boutique dealer groups. His experience and passion for helping individual clients and SME's resonates with the values of Crown Wealth Group.

Andrew works tirelessly to deliver ongoing support and strives to achieve growth for all authorised representatives within Crown. 

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Neil Shellshear

Head of Strategy

Neil is a well-respected company director sitting on a number of boards across the financial services sector. Over the last 6 years, Neil has been a director of AFSL’s offering services across investments in foreign exchange, equities and managed investments both domestic and international, mergers and acquisitions, wholesale investments and financial planning.

His appointment within Crown is to provide assistance in the further growth and development of the Group's structure, implementation of key initiatives, and to assist their valued clients to develop their individual firms. 

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Leanne Charters

Compliance Manager

Leanne has more than 15 years of experience in the financial services industry, which began in the banking sector. Her vast knowledge of compliance and regulation is derived from her experience as a senior para planner, advice compliance coach, remediation project analyst and advice consultant with a major Licensee.

Having worked closely with advisers for many years, Leanne understands the value a Licensee can bring in assisting advisers through the minefield that can be compliance. Leanne is passionate about assisting advisers to ‘future-proof’ their business to ensure their ongoing success in the industry.


Pamela Walker

 Operations Manager

Pamela is a professional finance and administration coordinator with more than 20 years of experience in people, business operations and finance management. Pamela has a strong track record of acquired and learned transferable skill sets and attributes from her work experience in the tourism, insurance and education industries, which are applicable to any organization and business model.


She is a friendly, adaptable, reliable and accountable worker who puts in the hours to get the job done and enjoys collaborating and working as part of a team of professionals building friendships along the way.  My career objective is to progress in my career into business regulatory compliance once I complete my MBA in Business Law and Accounting Systems.

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Chris Kelly

Compliance Officer

Chris has worked in the advice industry for more than 16 years and in financial markets prior to that. He is motivated to ensure that clients have access to high quality, holistic advice strategies that better position them to achieve their financial objectives. He believes that proper process, structure, and a client-aligned vision, are the foundations for a successful business. 

Chris has always been committed to compliance and the importance of a positive relationship with his compliance team.  He believes that good compliance practices are a benefit for an adviser and promotes their ability to deliver the most appropriate and beneficial advice to clients. Twice during his tenure advice companies were awarded Advice Practice of the year by their licensee.


Maria Cheer

Business Development Manager


Maria is a creative and results orientated wealth management executive with over 30 years’ experience in financial services. She has managed advice businesses for many years and is a great advocate and champion for the roles that Financial Advisers play in the provision of financial advice to be delivered effectively, efficiently and compliantly.

In an industry where the evolution of change is part of day to day business operation, Maria’s
wealth of experience will continue to deliver successfully implemented practical solutions to meet the mandatory regulatory requirements which will ultimately ensure that the roles Financial Advisers play in their clients’ lives is ultimately of trust.


Geoff Byrnes

 Practice Manager


Geoff has been in the financial planning industry for over 20 years, as a financial planner, an underwriter, compliance manager, para-planning manager, financial planning software educator, and administration. 

Geoff has worked for large, medium, and small firms, as well as had, and sold, his own financial planning business. His careful consideration and empathy for clients and the financial planning industry has provided the backbone for his success over these years. 

Geoff has completed the Advanced Diploma of Financial Planning and the Fellowship of Chartered Financial Planning. He is also a Justice of the Peace.

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Philip Lucas

Queensland Manager

Philip has more than 30 years of experience in the financial services industry, having worked in management in some of Australia’ largest dealer groups. Philip worked in AMP as a regional manager up until 2005, before moving to AonHewitt Financial Services as their regional manager in Queensland.

Philip now heads up Crown Wealth Group’s Queensland team, ensuring the Crown values are implemented across the dealer group. He is a well known and respected authority in the industry, bringing a high level of knowledge and expertise to the role. Philip is driven to mentor and assist financial advice firms to build sound growth.


Rob Lewis

Business Development & Practice Manager QLD

Rob has had a 30 year career in financial services specialising in working with and advising professional service firms, in particular the financial advice and accounting professions. Breadth of experience and results across licensee framework, practice management, advice, product and sales leadership provides valuable insights to help business leaders build on their success.


It is the focus on deeply understanding and helping those I work with that continues to energise me. I continue to learn every day.


Joe Dagg

Software Officer

Joe has had a 17 years’ experience in financial services industry, working as a paraplanner for seven years and a financial advisor for 10 years.

Joe has been a senior financial advisor for large institutions and with his degree in mathematics he brings a breadth of experience into the software role with Crown.


Being a financial planner, Joe understands the frustrations advisors face with software and so his role is to work closely with the advisors to help drive efficiencies in their  business through software.

Crown History

Crown Wealth Group are an Australian Financial Services dealer group, offering financial advisers an end to end solution for their growing practice. Crown was founded in 2014, By Brendan Rodwell and Andrew Moore.

Both Brendan and Andrew having many years of experience in the financial services sector, and wanted to create a company that encompassed their belief in creating real process efficiencies and a wide range of investment options for advisers. In turn creating time for them which can be spent adding value to their client base or growing their own practice.

Fast forward to today, the Crown philosophy of Create Time, Create Value is still a key driver in offering their advisers assistance and guidance within the financial planning industry, through professional development days, systems development and initiatives that will empower them to grow their own practices for many years to come.  

The team at Crown are optimistic around the outlook for the financial planning industry and look forward to servicing those that are dedicated to adding value to all their clients, the same way Crown offers this within their adviser network.